TIR Illuminated Cup Holders

TIR Illuminated Cup Holders


Utilizing cutting-edge technology, new materials and smaller, brighter LEDs,
JVIS has developed the world’s first Total Internal Reflectance (TIR) cup holder. Meticulously designed and engineered into a beautiful, continuous form, these ultra-efficient cup holders offer many benefits, including:

  • Designed to use less power and deliver high visual performance
  • For the first time the cup holder becomes the light guide
  • Can be customized to showcase a brand logo or unique visual design

By pioneering an innovative new way of transmitting light within a design, our team of experts created a unique cup holder that can become the centerpiece of any automotive interior.








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Fax: (586) 884-5731

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JVIS USA, LLC Headquarters
52048 Shelby Parkway
Shelby Township, MI 48315